What you will learn
Fredrik is one of the few people in the industry who has made the climb from ticketing manager to club CEO. This session shows you what the view looks like from both sides of that table, and gives you the tools to make ticketing's case at board level.
- What a CEO actually needs from a ticketing manager, and how to give it to them
- What a ticketing manager needs a CEO to understand, and how to make that case effectively
- How to reframe ticketing as a commercial function that shapes revenue, fan relationships and data, rather than an operational back office task
- How to build the credibility to be heard at board level, drawing on a career that went from ticketing manager to club CEO