Lesson 1 of 10 | Running Ticketing at Stadium Scale

In this opening session of the Don't Forget Your Tickets Academy, Daniel takes you inside what running ticketing at this scale actually looks like on the ground: the planning that happens weeks before an event, the split second decisions on the day, and the systems that keep tens of thousands of fans moving smoothly through the gates.

What you'll learn

• How a fully digital stadium handles the operational complexity of switching between sport and entertainment events
• What day of event ticketing operations look like at a 74,000 seat venue
• What actually separates ticketing professionals who stand out from those who do not
• Practical lessons you can apply at your own venue, whatever its size