What you will learn
Few venues switch between such different events as Principality Stadium. This session takes you behind the scenes of how one of Europe's busiest multi purpose stadiums makes it work.
- How to adapt your ticketing strategy across completely different events, from a regular sporting fixture to an international concert
- How to structure, resource and scale a ticketing operation to match the size and complexity of any event
- How to balance commercial goals, such as revenue and inventory, with a fair and frictionless experience for the customer
- How to design a customer journey where ticketing, access control, communications, accessibility, CRM and support all work together for tens of thousands of customers
- How to build a ticketing operation that can adapt when things do not go to plan, from late changes to demand spikes and cancellation