January 23rd 2025

10:00 AM - 6:00 PM GMT

Emirates Stadium, Home of Arsenal FC

January 23rd 2025

10:00 AM - 6:00 PM GMT

Emirates Stadium, Home of Arsenal FC

January 23rd 2025

10:00 AM - 6:00 PM GMT

Emirates Stadium, Home of Arsenal FC

dont forget your tickets

Don't forget your tickets

Join us at Emirates Stadium - home of Arsenal FC, for a full day conference and networking with top industry experts discussing ticketing strategies, sports finance, marketing innovation, and how you can enhance fan experiences for sustainable growth.

With premium speakers, a prestigious venue, and accessible pricing, Don’t Forget Your Tickets is the event to attend in 2025. 

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There shouldn’t be industry secrets where there can be sharing of knowledge and insights.

Exploring the Future of Sports Business


Be part of the action at Emirates Stadium as leading experts explore the latest trends in sports ticketing, finance, and fan engagement. Gain actionable insights on driving revenue and enhancing fan experiences for long-term success.

Don’t Forget Your Tickets puts you in front of top-tier speakers and moderators, with plenty of time for networking across sports and leagues. And the best part: you can bring a colleague with you, free of charge. Nothing beats a free extra ticket!

Don’t miss this unique opportunity to attend a full-day conference, where experts will dive into innovative ticketing, marketing strategies, and financial approaches to boost fan engagement and drive sustainable growth in professional sports.


Secure Your Spot Today

Join us at Don’t Forget Your Tickets for expert insights on sports ticketing, finance, and fan engagement, with networking opportunities and a free additional ticket for a colleague. 

Meet our Speakers and Moderators

Phil Carling

Phil Carling

Managing Director of Football Consulting at Octagon Worldwide

SPEAKER Phil Carling has been Managing Director of Football Consulting at Octagon Worldwide since 2001, where he has overseen major global partnerships and advised some of the biggest brands in sports. Previously, Phil served as Commercial Director at The FA, driving key sponsorship and commercial initiatives, and as Marketing Director at Arsenal Football Club. With over four decades of experience in sports and media, Phil has played a pivotal role in shaping the commercial landscape of football.

Paul Barber

Paul Barber

CEO at Brighton & Hove Albion FC

SPEAKER
Paul Barber has been CEO and Deputy Chairman of Brighton & Hove Albion FC since 2012. Under his leadership, the club earned promotion to the Premier League in 2017 and achieved its highest league position in over 30 years. Previously, Paul held senior roles at Tottenham Hotspur, Vancouver Whitecaps, and The FA. He has overseen major sponsorships, including with American Express, and has won several industry awards, including CEO of the Year.
Daniel Krizan

Daniel Krizan

Co-founder and CEO of TruCrowd

SPEAKER
Daniel Gianmarco Krizan is the Co-founder and CEO of TruCrowd, a spinoff from global biometrics leader Innovatrics. With over a decade of experience as a football player and coach, Daniel has merged his sports background with biometrics expertise to create innovative solutions for football clubs. His Face Tickets and Face Payments technologies enhance ticketing and payments by allowing fans to access venues and make purchases with facial recognition, boosting security and personalising fan experiences.

Dominik Schreyer

Dominik Schreyer

Professor of Sports Economics

SPEAKER
Dominik Schreyer is an Apl. Professor of Sports Economics at WHU – Otto Beisheim School of Management in Düsseldorf, Germany, and Co-Director of the Center for Sports and Management. His research focuses on the intersection of sports, economics, and psychology, particularly spectator behaviour, such as no-show behaviour in football. With over 40 publications in peer-reviewed journals and extensive consulting experience with professional football clubs, Dominik brings both academic and practical expertise.

Carl Erik Moberg

Carl-Erik M. Moberg

CEO, TicketCo & Host of Don't Forget Your Tickets Podcast

HOST
Carl-Erik Michalsen Moberg began his career in ticketing at 16, selling tickets to house parties. After earning a Bachelor's degree in Marketing and a Master's in Economics for Decision Makers from BI Norwegian Business School, he founded TicketCo. Under his leadership, TicketCo has become Norway's leading ticketing platform and a challenger in markets like the UK. Carl-Erik also hosts the podcast Don’t Forget Your Tickets (formerly TicketingPodcast.com).

Kjetil Sørtun, TicketCo

Kjetil Sørtun

CTO, TicketCo

SPEAKER
Kjetil Sørtun has over 25 years of experience in the technology industry, mainly in the financial sector. Before joining TicketCo in 2021, he was Head of Enterprise Architecture and Head of Banking Services at Sparebanken Vest. His past roles include CTO at Delfidata and Odin Systemer, Senior Manager at KPMG Norway, and Consultant at TietoEnator. At TicketCo, Kjetil is the architect behind its pilot project and upcoming product, The A - The Digital Ticketing Assistant.
Steve Kavanagh

Steve Kavanagh

CEO of Millwall FC

SPEAKER
Steve Kavanagh served as CEO of Millwall Football Club from 2016 to 2024, driving operational and financial growth while maintaining Championship stability. Previously, he was CEO of Southend United, where he played a key role in stabilising the club's finances. With over two decades in football leadership, Steve has held senior roles at Charlton Athletic and served as a Non-Executive Director of the EFL, recognised for his expertise in strategic leadership and growth.

Stefan Borson

Stefan Borson

Group CEO of Watchstone Group plc

SPEAKER
Stefan Borson, Group CEO of Watchstone Group plc, is a leading expert in football finance and litigation. A former advisor to Manchester City FC and a qualified lawyer, Stefan brings vast experience in corporate restructuring and investment banking, with clients like Manchester City, JD Sports, and Virgin Mobile. A talkSPORT regular, he offers deep insights into football business and finance.

Greig Box Turnbull

Greig Box Turnbull

Founder of Fortitude Communications

MODERATOR
Greig Box Turnbull is the founder of Fortitude Communications, an award-winning PR and marketing agency. With extensive senior-level experience in media, PR, business, and sport, Greig is a former Managing Director of Oxford United Football Club, where he achieved record season ticket sales and commercial revenue. He has also been a Managing Partner at Dragon, a strategic communications consultancy, and a journalist for the Daily Mirror. Currently, he serves as a Non-Executive Director of Oxford City Football Club.

Thom Airs

Thom Airs

Journalist, photographer, videographer, and presenter

MODERATOR
Thom Airs is a journalist turned photographer, videographer, and presenter. He began his career in newspaper journalism before transitioning to magazines, where he became a title editor and launched a print and online brand for Bauer Media. Thom has hosted a long-running weekly radio show on talkSPORT2 and continues to present live events and a podcast, showcasing his versatility across media platforms.

Preyan De Silva

Preyan De Silva

Head of Ticketing, All England Lawn Tennis Club (AELTC)

MODERATOR
Preyan De Silva is Head of Ticketing at the All England Lawn Tennis Club (AELTC), leading projects like Wimbledon's digital ticketing evolution and in-housing of the Guest Services Centre. With 14 years in ticketing and guest experience, plus a background in cricket and finance, he brings unique expertise to audience growth and strategic sales.

Adam Leventhal

Adam Leventhal

The Athletic

MODERATOR
Adam Leventhal joined The Athletic in July 2019 after nearly 30 years as a TV presenter and broadcaster at Sky Sports News. Since then, he has won multiple awards for his journalism, including the SJA Audio Documentary Award in 2022 and 2023, and the FWA European Sports Writer of the Year in 2024. Adam covers both global and domestic stories and hosts online features and podcasts, continuing to make an impact in the sports media industry.

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Sophie Downey and Rachel O’Sullivan

GirlsontheBall is a digital media platform founded by Sophie Downey and Rachel O’Sullivan, dedicated to women’s football. With 12+ years of experience and over 1,000 games covered, they’ve collaborated with brands like Nike, The Guardian, and UEFA. Known for award-winning reporting, GOTB covers top leagues in the UK, Ireland, and international tournaments through articles, photography, podcasts, and social media. Their new podcast, Extra-Time with GirlsontheBall, offers weekly insights into the women’s game.

Martin Dunford Urbanzoo (1)

Martin Dunford

CTO, Urban Zoo

SPEAKER 
Martin Dunford is the CTO of Urban Zoo, whose Gamechanger platform powers digital solutions for over 65 football clubs, federations, and rights holders in the UK. With 15+ years of experience in digital technology, Martin is a leading expert in ticketing integrations, offering technological counsel to Premier League clubs and major sporting venues.

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Kevin Dixon

Sales Manager, HID Global

SPEAKER
Kevin Dixon, EMEA Sales Manager for HID Global, brings over 20 years of sports industry expertise. A former pro footballer turned business leader, Kevin has worked with top organisations, delivering access control solutions for events like the Ryder Cup, FIFA World Cup 2022, and UEFA competitions. He is a recognised expert in access control and the UK sports market.

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Clare Kenny

Chief Marketing Officer and Board Member

MODERATOR 

Clare Kenny is a renowned marketer and strategist with expertise in sports and consumer business. She’s led international marketing for global brands like FIFA and Coca-Cola and was the first female Deputy General Secretary of the Asian Football Confederation. Clare consults on brand transformation, chairs Alive & Kicking, and joined TicketCo’s board in 2024.

Alex Eagle, TicketCo

Alex Eagle

Sales Development Manager, TicketCo

MODERATOR 
Alex Eagle, Sales Development Manager at TicketCo, brings extensive experience in football operations, with roles at the FA of Wales, Newport County AFC, and Swansea City FC. Known for his empathetic approach, Alex addresses the challenges clubs face, such as fragmented digital tools. Alex excels in addressing unique partner needs, delivering tailored solutions that drive growth and operational efficiency.

Mads Liabø

Mads Liabø

Marketing Manager, Brann FC

Experienced Innovation Lead with a demonstrated history of working with marketing and communications in telecom and the food & beverages industry. Skilled in Public Relations, Information Services, Search Engine Optimization (SEO), Sales, HTML, Leadership, and Marketing. Strong product management professional with a Master focused in Economic History from Universitetet i Bergen (UiB).

Agenda

We begin networking at 10, and the agenda officially starts at 11. Your tickets include lunch and beverages provided throughout the day.

10:00

Doors opening. Arrival pastries and networking

11:00

Short welcome greeting by conference host and TicketCo CEO Carl-Erik Michalsen Moberg

11:05

The dynamics between club owners and CEOs. Paul Barber, CEO of Brighton & Hove Albion FC, interviewed by Clare Kenny

11:30

The growing role of football’s lawyers and accountants in modern football. Stefan Borson, CEO at Watchstone Group, and Football Insider expert, interviewed by Adam Leventhal

11:55

Facial recognition ticketing. Daniel Krizan, CEO and Founder of TruCrowd, interviewed by Preyan De Silva

12:20

Mid-morning tea, coffee, biscuits and whole fruit

12:45

Lifelong loyalty to small-town football clubs. David Kynaston, author of “Shots in the Dark”, interviewed by Greig Box Turnbull

13:10

It’s a Women’s game. Girlsontheball, women’s football experts, interviewed by Thom Airs

13:35

The Art of Access Control. Kevin Dixon, EMEA Sales Manager for HID Global, interviewed by Alex Eagle

13:55

Next Generation Ticketing. Kjetil Sørtun, CTO at TicketCo, interviewed by Preyan De Silva

14:15

The commercial landscape of football. Phil Carling, Managing Director of Football Consulting at Octagon Worldwide, interviewed by Adam Leventhal

14:40

Lunch break

15:30

Shaping the future together. Mads Liabø, Marketing Manager at SK Brann, and Carl-Erik Michalsen Moberg, CEO at TicketCo, interviewed by Clare Kenny

15:55

Fan Engagement through Apps. Martin Dunford, CTO at Urban Zoo, interviewed by Alex Eagle

16:15

Financial sustainability in the EFL. Steve Kavanagh, former Millwall FC CEO and Non-Executive Director of the EFL, interviewed by Greig Box Turnbull

16:40

The Future of Ticketing. Professor Dominik Schreyer, WHU - Otto Beisheim School of Management, interviewed by Thom Airs

17:05

Closing remarks by Carl-Erik Michalsen Moberg

17:10

Open bar. Drinks and networking

Partners

This conference is proudly hosted by TicketCo, in collaboration with Urban Zoo Gamechanger® and HID.

Urban Zoo enhances fan engagement with innovative solutions, HID ensures secure and seamless access control, and TicketCo provides state-of-the-art ticketing technology to elevate the overall event experience. Together, we are shaping the future sports.

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Join us at Emirates Stadium

The power of sharing Insights and Knowledge!