Many sports clubs believe that switching ticketing providers mid-season is too complicated or disruptive. The reality? It’s not just possible - it’s often the smartest time to make the move.
Waiting until the off-season can actually be riskier. Clubs have sponsorships to secure, equipment to test, renewals to issue, and a new season to prepare for. By switching mid-season, you get ahead of the curve - ensuring a smooth transition, proper staff training, and a well-prepared season ticket launch.
Mid-Season is the perfect time to switch. Here is why:
A Seamless Transition
Your club can continue using its current ticketing provider while gradually onboarding with TicketCo. We align with your contractual terms and work around exclusivity clauses to ensure a strategic, low-risk transition.
Optimised Season Ticket Sales & Pricing Strategies
Mid-season is when clubs begin preparing their season ticket pricing models and sales strategies. Our Customer Success team provides expert guidance to help you structure pricing, introduce new models (such as subscription offerings), and present the strategy to your board. With TicketCo, you’ll have the right tools in place before sales go live, maximising revenue and fan engagement.
Time for Training & Stakeholder-Specific Onboarding
Changing ticketing systems in the off-season can feel rushed. A mid-season switch gives your entire team time to adapt, including:
Ticketing managers – Deep dive into reporting, integrations, and system setup.
Matchday staff & volunteers – Hands-on training for seamless entry operations.
Executive-level stakeholders – Strategic insights on revenue opportunities and fan engagement.
Better Data Transfer & Integration Setup
Switching mid-season allows you to extract key data from your current provider while you still have access - ensuring a smooth loyalty points transfer, CRM list migration, and integration setup. Our team helps you structure your data so nothing is lost in transition.
Avoid Last-Minute Chaos - Stay Ahead
Clubs that wait until the off-season often find themselves rushed, overwhelmed, and dealing with unexpected obstacles. By transitioning mid-season, you get extra time to test, refine, and ensure everything is set for the new campaign.
A Smooth Change with TicketCo
At TicketCo, we specialise in hassle-free onboarding, tailored to your club’s unique needs. Our team works closely with you, ensuring a step-by-step transition with dedicated training, data migration, and full matchday support.
Why wait until it’s too late? Get ahead of the game and make your switch at the perfect time. Talk to us today to learn how a mid-season transition can set your club up for success.
We are here to help you!
Take the next step towards a better future for you and your fans
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