Fan Experience for Sports Clubs

The Complete Ticketing Solution Get an overview of how TicketCo drives revenue and enhances fan experiences.

Learn more >

Fan Experience

How fans buy tickets – and experience your club

Fans expect ticket buying to be simple and intuitive. From discovering an event to entering the stadium, every step shapes how they experience your club.

TicketCo helps clubs deliver frictionless fan journeys that reduce matchday issues and work under real-world pressure.

How TicketCo supports the fan journey

TicketCo is built to support the full fan journey – from the moment supporters discover an event to the moment they enter the stadium. Our platform removes friction, ensures consistency and gives clubs the flexibility to deliver a fan experience that works in the real world.

Rather than forcing clubs into a single approach, TicketCo supports different needs, resources and levels of ambition – all built on the same reliable foundation.

This foundation can be delivered in different ways, depending on how much control and customisation your club needs.

Two ways to deliver your fan experience

Every club has different needs, resources and ambitions. That’s why TicketCo supports two approaches to delivering a modern fan journey, both built on the same platform.

Both approaches use the same core TicketCo platform – the difference is how much control and responsibility you want over the fan-facing journey.

TicketCo Flow

Ready-made fan journeys

TicketCo Flow gives clubs access to proven, high-performing ticketing journeys that are ready to launch. It’s designed for organisations that want a fast, professional fan experience without relying on in-house development.

The fan-facing journey is managed by TicketCo, keeping operational overhead low for your team.

Flow removes complexity while still delivering a smooth, modern journey for supporters.

Good fit if you want to:

Launch quickly with minimal setup
Use proven, conversion-focused journeys
Reduce internal workload

Custom fan journeys with TicketCo Flex

Full control and flexibility

For clubs with more complex digital requirements, TicketCo Flex allows you to build a fully bespoke fan journey – embedded directly into your own website or app.

This option is suited to organisations with development resources and a need for deeper customisation.

It requires clear ownership and internal technical capacity, but offers maximum control over the fan experience.

Good fit if you want to:

Design a fully custom journey
Integrate deeply with existing systems
Control every aspect of the experience

Beyond the purchase

A great fan experience doesn’t end at checkout. Once tickets are sold, everything that happens on matchday needs to work just as smoothly – from access control to reporting.

TicketCo ensures that the digital fan journey translates into a reliable, well-run experience at the stadium, supported by tools built for ticketing teams and real matchdays.

This is where fan experience meets operations.