Driving Digital Simplicity & Fan Engagement with TicketCo
Founded in 1927, Taunton Racecourse is a proudly independent venue located in the Somerset countryside. Known for its friendly atmosphere and winter race days, the course hosts 14–15 race meetings per year, welcoming between 30,000 and 40,000 attendees annually across general admission, hospitality, and memberships.
With a local footprint but national appeal, Taunton has carved out a unique space in the UK racing calendar by focusing on midweek winter fixtures, carefully timed to avoid clashing with nearby courses such as Exeter and Wincanton.
Marketing and Raceday Operations Manager, Taunton Racecourse
Guy brings deep commercial experience from Somerset and Warwickshire County Cricket Clubs and Exeter City FC. With a hands-on approach and a strategic mindset, he oversees everything from marketing to ticketing operations, ensuring smooth race days and strong community engagement.
“Racing is different from everything else. It’s not just about the cash—it’s about putting on a good event. That’s what makes this job so rewarding.”
Before switching to TicketCo, Taunton struggled with an outdated ticketing platform that created friction for its older-skewing demographic. This resulted in a high percentage of on-the-day gate purchases—meaning lost data, lower operational efficiency, and no advance visibility.
TicketCo was chosen because of its:
“The system had to be straightforward. For our audience, complexity meant hesitation. TicketCo gave us clean, simple journeys, and the data to go with it.”
Ticketing Setup & Sales Flow
Sales are 100% digital in advance, with paper tickets available only on the gate. Even on the morning of a race, customers are buying online, demonstrating trust and ease of use.
“The access control side is brilliant. It’s fast, flexible, and reliable - even for our biggest events.”
Taunton’s partnership with TicketCo has been supported by Customer Success Manager Grady Rawlinson, whose responsiveness and proactive support has built confidence.
“Grady’s been fantastic, always there when we need him. Even during high-pressure moments, we’ve had quick answers and full support.”
Taunton uses TicketCo to feed email contacts directly into Mailchimp. Though a small team, the course is beginning to shape targeted marketing journeys for members, younger audiences, and hospitality customers. Future ambitions include:
Taunton Racecourse is proving that even smaller, rural venues can punch above their weight with the right tools, team, and mindset. By choosing TicketCo, they’ve unlocked modern ticketing that fits both their audience and ambitions.
“We wanted a simple system that gave us data and control. With TicketCo, we got that, and a whole lot more.”