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TicketCo is strengthening our on-the-ground support for enterprise clubs in the UK and Ireland, and we’re thrilled to welcome Nicholas “Nick” Brennan to the team.
Nick joins us with a decade-plus in elite event operations and ticketing systems. He spent over ten years at Warwickshire County Cricket Club (Edgbaston) across roles culminating in Ticketing Systems Manager, worked matchdays with Birmingham City FC, and supported Ticketmaster operations during the 2015 Rugby World Cup.
Along the way he’s mastered multiple platforms and lived the realities of high-stakes sport across cricket, football, and major events.
Why Nick — and why now
Enterprise clubs expect platforms that are stable on derby day, flexible across competitions, and joined-up with the commercial stack. Nick brings exactly that perspective:
- Deep systems expertise across platforms (hands-on with legacy and modern systems, plus first-hand experience leading a full migration at a top venue).
- Operator’s mindset (he’s run ticketing at scale, sat in access control, and fielded real-world matchday challenges).
- Pragmatic change management (aligns tooling to your workflows, builds buy-in across teams, and adapts training to each club).
- Local presence (based in Birmingham with a remit to support UK & Ireland enterprise customers, including in-person visits when helpful).
“The key is getting people to understand why you’re changing — and then matching the platform to how they work. Some want hands-on guidance; others prefer to learn with docs and videos. Meet them where they are.”
What enterprise customers can expect
- A single, senior point of contact for complex questions, best practices, and problem-solving, collaborating closely with your ticketing, ops, and commercial teams.
- Smooth migrations from legacy platforms: because Nick knows the systems you’re leaving as well as the one you’re moving to, he can anticipate edge cases and reduce risk.
- Clear documentation and coaching tailored to roles (ticket office, access control, hospitality, CRM/marketing) so everyone is confident on day one.
- Faster time-to-value: practical roadmaps that sequence quick wins, guardrails, and long-term improvements.
A career built on both sides of the turnstile
Nick started at Edgbaston during university, moved between winter football and summer cricket, and rose through ticketing to own systems and access control. He’s also a frequent ticket-buyer in the wild, and a devoted Aston Villa supporter.
He often travels with the club for away games, so he knows a fair bunch of English clubs first-hand as a fan.
That’s why he insists on simple, e-commerce-grade flows for fans and operational clarity for staff.
Read the interview with our CTO on why scalability matters
In Nick’s words
“Ticketing has gone fully digital and clubs should be empowered to run more themselves, with expert backup when they need it. My job is to be that personal face of support: reachable, practical, and focused on outcomes.”
We’re excited for what Nick’s experience will mean for our enterprise customers across the UK & Ireland, from smoother migrations to stronger, more connected matchdays.
If you’re planning a platform review or want a second pair of eyes on your current setup, Nick and the team are ready to help. Reach out to your TicketCo contact to set up time.
