Turning Fan data into Revenue, DFYT Academy with David Tavares Pansbo

Data, segmentation and fan journeys

Lecturer 1: David Tavares Pansbo
Role: Founding Partner, Playmakers

Live lectures and on-demand content, straight from the industry.

Thursday 10 September 2026

13:00 CET

What you will learn

Fan journey is the phrase everyone in the industry is using right now, but few clubs actually act on it. This session moves you from theory to practice, showing you how to turn fan data into real, sustainable revenue rather than a folder of unused reports.

How to map a fan's journey, from discovering your club for the first time, to attending their first match, becoming a regular, buying merchandise, renewing a season ticket and becoming an advocate
How to use segmentation to send the right message to the right fan at the right moment, instead of treating every fan the same
How automation lets you turn fan insight into action, since activating your data, not collecting it, is where the real advantage lies
How smarter segmentation helps you sell more seats and build longer lasting fan relationships

Speakers

About David Tavares Pansbo
David Tavares Pansbo is Founding Partner at Playmakers, a fan growth company that describes its role as clubs' fan journey operator, the commercial link between fan data and revenue. He founded Playmakers in January 2025, after two years as Chief Executive of Above Sports, where he led the shift from a consultancy model to a technology driven sponsorship analytics business. He also judges the European Sponsorship Awards and advises Volleyball Danmark and Innovation Fund Denmark on digital strategy. At Playmakers he has built his career around one problem, that most clubs still communicate with fans as if they were all the same, helping clubs combine fan data, segmentation and automation to build more relevant experiences, stronger relationships and sustainable commercial growth.

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