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Lesson 3 of 10 | The Economics of Empty Seats
Expert-led sessions on ticketing, fan engagement, and event revenue, built for the people running it. Live webinars and on-demand content, straight from the industry.
Thursday
10 September 2026
13:00
CET
As Professor of Sports Economics at Otto Beisheim School of Management, Dominik is one of the most recognised academic voices in the business of sport. In this session, he brings academic rigour to a question the industry usually shrugs off: why fans who hold tickets do not always show up, what it actually costs commercially, and what behavioural science can do about it.
What you'll learn
- The real commercial cost of no shows, beyond the empty seat itself
- What drives fan behaviour before and after they have already paid for a ticket
- How behavioural science offers practical tools to reduce no shows
- How to turn gut feel questions into decisions backed by research
About Dominik Schreye
Dominik Schreyer is one of the most recognised academic voices in the business of sport. He studies the questions the industry usually treats as gut feel, from fan behaviour to stadium attendance, and turns them into research clubs can actually use. In his session, he brings that rigour to the economics of empty seats: why fans who hold tickets do not always show up, what it costs commercially, and what behavioural science can do about it.
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