The Economics of Empty Seats

Lecturer 7: Dominik Schreyer
Role: Professor of Sports Economics and Director, Center for Sports and Management, WHU, Otto Beisheim School of Management

Live lectures and on-demand content, straight from the industry.

Thursday 22 October 2026

13:00 CET

What you will learn

Ticketed fans who do not show up are one of the most talked about and least solved problems in the industry. Dominik brings rigorous academic research to a question most clubs still answer with gut feel, and shows you what actually works to bring fans back.

Why fans who hold a ticket do not always show up, and what the research says is really driving it
What no shows actually cost your club commercially, beyond the empty seat itself
How behavioural science can shape pricing and communication that gets more ticket holders through the door
How to turn academic research into practical decisions you can apply at your own club or venue

Speakers

Dominik Schreyer, speaker in Don't Forget Your Tickets Academy

About Dominik Schreyer
Dominik Schreyer is a Professor of Sports Economics at WHU, Otto Beisheim School of Management, where he also directs the Center for Sports and Management, having worked his way up there since 2015. He is one of the most recognised academic voices in the business of sport, bringing rigorous research to questions the industry often answers with gut feel, and he is an active, generous contributor to stadium economics discussions on LinkedIn. He also advises businesses as a project leader at SLS Advisors, and has been a visiting scholar at Queensland University of Technology in Australia. He is a familiar face to the Don't Forget Your Tickets community, having spoken at TicketCo's event at Emirates Stadium and appeared on the podcast episode recorded there.

Join our ticketing community

Stay on top of the ticketing industry. Get our newsletter, podcast episodes, and invites to events and insights, all in one place.