What you will learn
No-shows are one of the most talked about and least solved problems in the industry. Dominik brings rigorous academic research to a question most clubs still answer with gut feel, and shows you what actually works to bring fans back.
- Why fans who hold a ticket do not always show up, and what the research says is really driving it
- What no shows actually cost your club commercially, beyond the empty seat itself
- How behavioural science can shape pricing and communication that gets more ticket holders through the door
- How to turn academic research into practical decisions you can apply at your own club or venue