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Lesson 2 of 10 | Turning Fan Data Into Revenue
Every ticketing system holds a goldmine of fan data most clubs never use. David Tavares Pansbo has spent his career turning it into revenue.
Thursday
17 September 2026
13:00
CET
As Fan Journey Partner at Playmakers, David works with clubs across Europe to turn raw ticketing data into segmentation, insight, and revenue. In this session, he shows you how to read the information already sitting in your system, and how to use it to reach the right fan with the right message at the right moment.
What you'll learn
- How to segment your fanbase using data you already have
- Why the right message at the right moment outperforms broader campaigns
- How other clubs across Europe have turned ticketing data into measurable revenue
- Where to start if fan data feels like an underused asset at your organisation
About David Tavares Pansbo
David Tavares Pansbo has spent his career turning fan data into revenue for sports clubs. As Fan Journey Partner at Playmakers, he works with clubs across Europe on segmentation, fan insight, and how to communicate with the right fan at the right moment. In his session, he brings a data first perspective to one of the most underleveraged assets in sport: the information already sitting in your ticketing system.
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