What 92 Stadiums Teach Us About Matchday Experience

What makes a matchday feel effortless for fans – and well run for clubs?
After visiting all 92 Premier League and EFL stadiums, Ashley Lambell has seen first hand what works, what does not, and why the smallest details often make the biggest difference.

In this episode of Don’t Forget Your Tickets, Clare Kenny speaks with Ashley Lambell – a lifelong Northampton Town supporter and one of the few fans to have completed the full 92-stadium journey across English football.

Over 26 years of travelling the country, Ashley has experienced football from every angle. Packed away ends, historic grounds, modern stadiums and everything in between. His story offers rare insight into the fan experience, shaped by thousands of turnstile scans, queues, steward interactions and moments that clubs often underestimate.

In the conversation, Ashley shares
• what separates a good matchday from a great one
• why fans remember how they are welcomed long after the final whistle
• how ticketing, access and flow influence the entire experience
• examples of clubs that consistently get the basics right

He also reflects on the role of digital ticketing and why simplicity, clarity and reliability matter more than ever in modern football.

This episode is essential listening for anyone responsible for matchday delivery – from Ticketing Managers and commercial teams to club leadership looking to improve the fan journey.