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Executive summary
- Bohemian FC chose TicketCo for the functionality it needed and the value it offered, including subscriptions, standing order payments, API plugins, and matchday scanning.
- The club cut ticketing admin by around 20 hours per week by automating manual processes and speeding up routine setup.
- TicketCo helps Bohs deliver a smooth supporter journey, from advance online sales to fast, reliable entry on matchdays.
- Beyond ticketing, the platform supports better reporting, useful supporter data, and checkout fundraising through the club development fund.
TicketCo has become a key part of how the club delivers that experience. According to Jimmy Dignam, Chief Operating Officer at Bohemian FC, the ideal ticketing system is one that “works in the background”. Since adopting TicketCo, Bohs has automated previously manual processes, improved reporting, sped up page setup, and reduced ticketing-related workload by around 20 hours per week.
The partnership has also helped the club support wider goals, from smoother matchday entry to better data use and fundraising through optional supporter contributions to the club development fund at checkout. For clubs and organisations assessing ticketing partners, Bohs offers a strong example of how the right platform can improve operations while protecting the supporter experience.
Customer profile
Organisation: Bohemian Football Club
Founded: 1890
Ownership model: 100% fan-owned
Location: Dalymount Park, Dublin
Competition: League of Ireland Premier Division
Stadium: Dalymount Park, home since 1901
Current capacity: Approximately 4,500
Planned redevelopment: Increase to 8,000 capacity
Bohemian FC, widely known as Bohs, is one of the best-known clubs in Irish football. The club plays in the top flight of the League of Ireland and has built a strong identity around community, culture, and supporter ownership. Its mission is not just to compete on the pitch, but also to “be a force for good”.
That context matters. Bohs is not simply selling tickets. It is managing a key part of the supporter relationship. For many fans, buying a ticket is the first real interaction they have with the club, and that moment sets the tone for everything that follows.
As Jimmy Dignam put it, ticketing should feel almost invisible to the user. The goal is a smooth journey that simply works.
Challenges before TicketCo
Before moving to TicketCo, Bohs faced operational friction in several important areas.
⇒ Manual standing order administration
One of the biggest pain points was the handling of standing order payments. This process was being managed manually, which created unnecessary admin and took up valuable team time. For a club with limited internal resources, that kind of repetitive manual work was difficult to justify.
⇒ Time-heavy ticketing setup
TicketCo’s system allows a very speedy ticketing set-up which allows their team to focus on more strategic work.
⇒ Need for better reporting and operational visibility
As supporter habits changed and demand for tickets increased, TicketCo’s reliable financial reporting played a supportive role with operational visibility for Bohs.
⇒ Growing pressure on the supporter journey
Bohs has sold out every home game for an extended period, and that has changed supporter behaviour. Historically, many League of Ireland fans were used to paying at the gate. But with regular sell-outs, the club had to move supporters towards buying in advance. That shift made the online ticket journey even more important.
Dignam has spoken about this directly: for many supporters, purchasing a ticket is their first engagement with the club. If that process is slow, clumsy or unreliable, the relationship starts on the wrong foot.
The solution: how Bohs uses TicketCo
Bohemian FC selected TicketCo because it offered the right balance of functionality, flexibility, and cost.
⇒ Why Bohs chose TicketCo
When reviewing options, Bohs needed a platform that could do more than process basic ticket sales. TicketCo stood out because of its operational functionality, especially:
- Subscriptions
- Standing order payments
- API plugins
- Strong matchday scanning tools
- Cost competitiveness
These features helped TicketCo come out on top, particularly when the club compared practical capability with overall value.
⇒ A seamless migration
Implementation is often where new systems create stress, but that was not Bohs’ experience. Dignam described the migration to TicketCo as “quite a seamless process really”.
That matters for clubs considering a switch. Moving ticketing systems can feel high risk, especially when supporter relationships and matchday access are involved. In Bohs’ case, the transition appears to have been smooth and well managed.
⇒ Supporting a smooth supporter journey
Bohs wants the ticketing process to be frictionless. In Dignam’s words, the system should “just work in the background” and be seamless. They should simply be able to buy and use their tickets with ease.
That philosophy aligns closely with how Bohs views supporter experience more broadly. Ticketing is not just an admin function. It is a key brand and service touchpoint.
⇒ Matchday operations with live scanning
On matchdays, Bohs uses handheld scanners and the TicketCo app to manage entry. Ticket data refreshes within seconds, helping staff work with up-to-date information at the gate.
This supports smoother ingress, reduces uncertainty for matchday teams, and helps the club handle high demand in a more controlled way.
⇒ Checkout fundraising through the club development fund
Bohs also uses TicketCo to support fundraising in return for complimentary benefits. Supporters are given the option at checkout to add a contribution to the club development fund.
This is a practical example of how ticketing can do more than process entry. It can also support wider club priorities in a way that feels natural to the supporter journey.
⇒ Data and insight
Beyond transactions, Bohs values the ability to analyse ticketing data. The club looks closely at who is buying tickets, where supporters are coming from, and how buying patterns develop in the run-up to each game.
That insight helps the club understand demand, respond to changing habits, and plan more effectively as home fixtures continue to sell out.
Results and impact
TicketCo has had a measurable effect on both operations and supporter experience at Bohemian FC.
⇒ Around 20 hours of work saved per week
According to Dignam, ticketing-related workload has dropped by at least half a person’s weekly workload, or around 20 hours per week.
That is a meaningful gain for any organisation, but especially for a club where staff time is valuable and often stretched across many functions.
⇒ Standing order payments now automated
A major source of manual admin has been removed. Processes that were once handled manually are now automated, making payment management simpler and more reliable.
⇒ Better financial reporting
Bohs has improved its financial reporting through the system, giving the club better visibility and stronger operational control.
⇒ Faster setup of ticketing pages
The club also saves time when creating and managing ticketing pages. This reduces day-to-day friction and helps the team move faster when preparing for matches and campaigns.
⇒ Improved supporter experience
The system supports the kind of smooth, low-friction journey Bohs wants fans to have. That is particularly important when tickets are often in high demand and the club is encouraging advance purchase rather than pay-at-the-gate behaviour.
⇒ A responsive and progressive partner
Dignam’s assessment of TicketCo goes beyond the software itself. He describes TicketCo as “a very progressive company” that is always looking to improve its systems. He also highlights the company’s customer care and account management as “exemplary” and highly responsive to the club’s needs.
That combination of product capability and partner support is a recurring theme in successful ticketing relationships. Bohs’ experience suggests that TicketCo delivers both.
Key takeaways
- Bohemian FC needed more than simple ticket sales. As a fan-owned top-flight club, it required a system that supported operations, supporter experience, and growth.
- TicketCo was chosen for both functionality and value. Subscriptions, standing order payments, API plugins, and cost all played a role in the decision.
- Migration was smooth. Bohs described the move to TicketCo as seamless.
- Manual admin has been reduced significantly. TicketCo automates standing order payments and has cut workload by around 20 hours per week.
- Matchday operations are more efficient. Handheld scanners and the TicketCo app support fast, reliable entry, with data refreshing within seconds.
- Supporter experience remains central. Bohs wants ticketing to “work in the background”, and TicketCo helps deliver that low-friction journey.
- The platform supports broader club goals. From better reporting and faster setup to checkout fundraising and supporter data analysis, TicketCo adds value beyond transactions.
- Partnership quality matters. Bohs highlights TicketCo’s responsiveness, customer care, and willingness to keep improving.
Closing summary
For Bohemian FC, ticketing is not just a back-office function. It is a key part of how the club serves supporters, manages demand, and protects the quality of the matchday experience. That is especially important for a historic, fan-owned club operating in a competitive environment and regularly selling out home fixtures.
TicketCo has helped Bohs modernise that part of the operation without losing sight of what matters most: a smooth journey for supporters and a dependable system for staff. The platform has automated manual work, improved reporting, sped up routine tasks, and saved the club around 20 hours of admin time each week. At the same time, it supports practical matchday execution, data-driven decision-making, and supporter fundraising.
For Irish clubs and other organisations assessing ticketing partners, the Bohs example shows what a strong partnership can look like: useful functionality, a smooth implementation, measurable operational gains, and a provider that stays responsive as needs evolve.
