At TicketCo, we believe the best way to drive innovation and value is to bring in smart, experienced people who are passionate about solving problems and shaping the future of sports. Over the past few months, we’ve done just that—welcoming four new hires across Customer Success, Marketing, and Business Development.
These new team members bring impressive international credentials, deep industry experience, and a shared drive to elevate our work across all markets. Here’s a closer look at who they are and what they bring to the table.
Kristianna Moberg📍Based in Oslo
Head of Customer Success, Nordics (also overseeing UK & Ireland)
We’re proud to welcome Kristianna Moberg back to TicketCo—this time as Head of Customer Success for the Nordics, with additional responsibility for our UK and Irish markets. Kristianna’s journey began at TicketCo UK during its launch phase, where she worked in sales. Since then, she’s earned a double master’s degree in International Business & Marketing from Hult International Business School, and held roles in New York’s fast-paced media sector, managing both client accounts and projects. Most recently, she worked in SaaS Customer Success at a tech start-up in Oslo.
Kristianna brings not only a strong commercial acumen and international mindset, but also a deep understanding of what it takes to support and grow customer relationships in complex markets. Her leadership marks an exciting next chapter for our Customer Success department.
🔗 Connect with Kristianna on LinkedIn
Georgia Bekyra📍Based in London
Customer Success and Product Expert (part-time)
With over two decades of high-level experience in ticketing, Georgia Bekyra joins TicketCo as a Customer Success and Product Expert with a focus on onboarding our enterprise football clients. She’s worked at the highest level of the industry, most recently as Senior Ticketing Manager at Arsenal FC, following earlier roles as Senior Manager of Ticketing at Everton FC, Head of Ticketing Operations at UK Athletics / London 2017, Ticketing and Memberships Manager at Warwickshire County Cricket Club, and Ticketing Manager at Panathinaikos FC.
Georgia’s operational expertise, strategic mindset, and hands-on knowledge of Premier League standards add tremendous depth to our team.
🔗 Connect with Georgia on LinkedIn
Daragh Searing 📍 Based in Dublin
Marketing and Business Development Associate
Daragh Searing joined TicketCo as a part-time Marketing Associate and has quickly expanded his role into one that bridges marketing and sales, with a focus on lead development. He brings a strong academic background with a BSc in Business Studies from Dublin City University and ongoing MSc studies in Sports Management at UCD, where he’s writing his dissertation on enhancing the fan experience in Irish rugby.
Daragh is helping us sharpen our approach in key markets—especially the UK and Ireland—by enriching leads and connecting our marketing efforts more closely to sales. His dedication, insight, and communication skills are already making a mark.
🔗 Connect with Daragh on LinkedIn
Sara Børve📍Based in London
Marketing Associate (part-time)
Sara Børve is our newest addition to the marketing team, where she’s already taken charge of TicketCo’s social media presence. With roots in both Norway and Sweden, Sara moved from Bergen to Cardiff at 16 to play football for Cardiff City Women—a promising career cut short by a severe knee injury. Since then, she’s turned her energy and talent toward business and communications.
She’s currently studying International Marketing and Finance at Hult International Business School in London and brings with her a strong work ethic, international perspective, and creative drive. Her early contributions have already brought fresh energy to our online presence.
🔗 Connect with Sara on LinkedIn
